UK Court Rules that Nestle Cannot Trademark the Kit Kat Shape

Hilary Sumner

Sep 28, 20191 min read

Updated: Aug 24, 2023

A court in the United Kingdom recently held that Nestle cannot trademark the shape of its chocolate Kit Kat bar. This may pave the way for competitors such as Cadbury to make a similarly shaped bar. Nestle plans to appeal this decision.

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UK Court Rules that Nestle Cannot Trademark the Kit Kat Shape

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